Next Big Sound is designed to give marketers and others in the music industry a way to monitor the behaviors of fans and consumers. The site provides stats that include data for thousands of musicians and bands. The information is displayed in real time so the user receives the most accurate numbers each time they search. The user can browse by artist or band name to view stat pages. The stats page allows the user to toggle between seven, 30 and 90 day monitoring periods. The number of new fans is depicted on a line graph along with a list of popular social networks including Last.FM, My Space, Facebook, YouTube, Rdio and Twitter. The user can view combined stats or select specific online communities. Comparisons can also be made by entering additional bands or musicians in the versus boxes on the stats page.Show more screenshots »
Next Big Sound has received a significant amount of attention from many notable online publications and media outlets. The application was founded in June of 2008 by Samir Rayani, Alex White and David Hoffman. Its popularity began to grow after it was featured in Mashable, Pioneer Local and the New York Times. It was selected for Techstars and earned a spot on the Billboard 10 best music startups list. Next Big Sound has proven itself to be a valuable tool for many members of the music industry.
Many applications monitor stats online, however Next Big Sound is one of the few geared towards the music industry. The application includes many helpful features that allow the user to tailor the stats and search results to their specific needs. The user can browse individual artists or bands and see all their social networking and new fan data. Users can also add up to three additional artists or bands to see a fan comparison on one line graph.
Using Next Big Sound is a breeze, even for the novice internet user. The application is very easy to understand, no small feat when working with numerous stats. A simple (yet modern) line graph helps the user view trends in new fan growth and the comparison makes it easy to see which bans are doing better than others. The user can easily refine the stats to suit their purposes without taking too much time learning the Next Big Sound system.
A visitor to the Next Big Sound website is not required to log in to search for stats. Those who would like to register can do so by clicking the grey “Sign Up” link tucked in the upper, right hand corner of the homepage. After clicking a gold button at the bottom of the following page, the user is taken to the registration form. The form asks for an email address, password, name, organization name, phone number and credit card information. The user must provide their billing information, even when signing up for the 14 day free trial. The first payment will be charged after the free trial period has ended.
Users who create a Premier Next Big Sound account are charged $79 per artist per month. The Premier account includes two logins, flexible time ranges, location filtering options, fan density maps, fan normalization, artist alert emails, artist report emails, spreadsheet export capability, Google Analytics synchronization, event streams, song stat comparisons and SecureImport of sales data. The Premier account is currently in beta, and the Next Big Sound website mentions that it will continue to expand its offerings for paying users.
Next Big Sound is ideal for companies and individuals in the music industry. The stats provided can go a long way in assisting marketers and promoters in growing exposure for musicians. Bands and individual musicians can also use Next Big Sound to monitor their popularity and make better decisions about their career and how they market themselves. The application is very user friendly and provides a wealth of information that can make a big difference in the success of a music industry marketing campaign.